@import url(https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&display=swap);@font-face{font-family:'Loubag';src:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Light.woff2) format('woff2'),url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Light.woff) format('woff');font-weight:300;font-style:normal;font-display:swap}@font-face{font-family:'Loubag';src:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Regular.woff2) format('woff2'),url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Regular.woff) format('woff');font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:'Loubag';src:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Medium.woff2) format('woff2'),url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Medium.woff) format('woff');font-weight:500;font-style:normal;font-display:swap}@font-face{font-family:'Loubag';src:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-SemiBold.woff2) format('woff2'),url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-SemiBold.woff) format('woff');font-weight:600;font-style:normal;font-display:swap}@font-face{font-family:'Loubag';src:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Bold.woff2) format('woff2'),url(/wp-content/themes/alo-mercadeo-theme-old2/assets/loubag/Webfont/Loubag-Bold.woff) format('woff');font-weight:700;font-style:normal;font-display:swap}:root{--lavender:#A56FFF;--lavender-dark:#8B52F0;--lavender-light:#C49DFF;--coral:#F9AF9C;--coral-dark:#F08F77;--teal:#3E7B8D;--teal-dark:#2E6371;--rosa:#E99FB9;--cream:#FFF3EF;--navy:#1A2A40;--ink-soft:#4A5874;--gray:#6E6E76;--border:#E8E0DC;--white:#FFFFFF;--error:#B23A3A;--s-1:4px;--s-2:8px;--s-3:12px;--s-4:16px;--s-5:24px;--s-6:32px;--s-8:48px;--s-10:64px;--s-12:96px;--s-16:128px;--r-sm:8px;--r-md:12px;--r-lg:16px;--r-xl:24px;--shadow-sm:0 4px 12px rgba(26,42,64,0.06);--shadow-md:0 8px 24px rgba(165,111,255,0.12);--shadow-lg:0 16px 48px rgba(26,42,64,0.16);--t-fast:150ms cubic-bezier(0.4,0,0.2,1);--t-base:250ms cubic-bezier(0.4,0,0.2,1);--t-slow:400ms cubic-bezier(0.4,0,0.2,1);--font-display:'Loubag', Georgia, serif;--font-body:'Montserrat', -apple-system, 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var(--s-5)}.container-narrow{max-width:var(--container-narrow);margin:0 auto;padding:0 var(--s-5)}.container-wide{max-width:var(--container-wide);margin:0 auto;padding:0 var(--s-5)}@media (min-width:768px){.container,.container-narrow,.container-wide{padding:0 var(--s-8)}}@media (min-width:1024px){.container,.container-narrow,.container-wide{padding:0 var(--s-10)}}.site-header{position:sticky;top:0;z-index:50;background:rgb(255 243 239 / .92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--border)}.site-header-inner{max-width:var(--container-wide);margin:0 auto;padding:var(--s-3) var(--s-5);display:flex;align-items:center;justify-content:space-between;gap:var(--s-5)}.site-logo{display:inline-flex;align-items:center;text-decoration:none;color:var(--navy);font-family:var(--font-display);font-weight:600;font-size:1.375rem;letter-spacing:-.01em}.site-logo:hover{color:var(--navy)}.site-logo img{display:block;height:68px;width:auto}@media (min-width:768px){.site-logo img{height:80px}}.site-footer .site-logo img,.footer-cols .site-logo img{filter:brightness(0) invert(1) opacity(.95)}.site-nav{display:none}@media (min-width:968px){.site-nav{display:flex;gap:var(--s-5);align-items:center}}.site-nav a{font-family:var(--font-body);font-weight:500;font-size:.9375rem;color:var(--navy);position:relative;padding:var(--s-2) 0}.site-nav a:hover{color:var(--lavender)}.site-nav a.active{color:var(--lavender)}.site-nav a.active::after,.site-nav a:hover::after{content:'';position:absolute;left:0;right:0;bottom:-2px;height:2px;background:var(--lavender);border-radius:1px}.site-cta{padding:10px 20px!important;font-size:0.875rem!important}.menu-toggle{display:flex;flex-direction:column;gap:4px;background:none;border:none;cursor:pointer;padding:8px}.menu-toggle span{display:block;width:24px;height:2px;background:var(--navy);border-radius:1px;transition:all var(--t-base)}@media 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var(--t-base);box-shadow:var(--shadow-sm);white-space:nowrap}.btn-primary{background:var(--lavender);color:var(--white)}.btn-primary:hover{background:var(--lavender-dark);color:var(--white);transform:translateY(-2px);box-shadow:var(--shadow-md)}.btn-primary:active{transform:translateY(0);box-shadow:var(--shadow-sm)}.btn-secondary{background:var(--coral);color:var(--navy)}.btn-secondary:hover{background:var(--coral-dark);color:var(--navy);transform:translateY(-2px);box-shadow:var(--shadow-md)}.btn-ghost{background:#fff0;color:var(--lavender);border:2px solid var(--lavender);box-shadow:none}.btn-ghost:hover{background:var(--lavender);color:var(--white)}.btn-link{background:#fff0;color:var(--teal);padding:0;box-shadow:none;text-decoration:underline;text-underline-offset:4px}.btn-link:hover{color:var(--teal-dark)}.btn-large{padding:18px 36px;font-size:1.125rem}@media (max-width:767px){.btn-large{white-space:normal;text-align:center;line-height:1.3;padding:16px 24px;font-size:1rem}.hero-cta 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img{aspect-ratio:1/1}}.hero-deco{position:absolute;top:-20px;right:-20px;width:110px;height:110px;-webkit-mask:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/svgs/4.svg) no-repeat center / contain;mask:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/svgs/4.svg) no-repeat center / contain;background-color:var(--lavender);opacity:.85;z-index:2;pointer-events:none}.section{padding:var(--s-8) 0}@media (min-width:768px){.section{padding:var(--s-10) 0}}.section-cases{padding:var(--s-5) 0}@media (min-width:768px){.section-cases{padding:var(--s-6) 0}}.section-header{margin-bottom:var(--s-8);text-align:center}.section-header.left{text-align:left}.section-header .eyebrow{display:block;margin-bottom:var(--s-3)}.section-title{font-family:var(--font-display);font-weight:600;font-size:clamp(2rem, 4vw, 2.625rem);line-height:1.15;color:var(--navy);margin-bottom:var(--s-4);letter-spacing:-.01em}.section-sub{font-size:1.125rem;color:var(--ink-soft);max-width:640px;margin:0 auto}.section-header.left .section-sub{margin:0}.id-list{list-style:none;display:flex;flex-direction:column;gap:var(--s-4);margin:var(--s-6) 0}.id-list li{position:relative;padding-left:var(--s-8);font-size:1.0625rem;line-height:1.6;color:var(--navy)}.id-list li::before{content:'';position:absolute;left:0;top:6px;width:24px;height:24px;-webkit-mask:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/svgs/4.svg) no-repeat center / contain;mask:url(/wp-content/themes/alo-mercadeo-theme-old2/assets/svgs/4.svg) no-repeat center / contain;background-color:var(--coral)}.id-close{font-family:var(--font-body);font-weight:600;font-style:italic;font-size:1.125rem;color:var(--teal);margin-top:var(--s-6)}.service-grid{display:grid;gap:var(--s-5);grid-template-columns:1fr}@media (min-width:768px){.service-grid{grid-template-columns:1fr 1fr;gap:var(--s-6)}}.service-card{background:var(--white);border:2px solid var(--lavender);border-radius:var(--r-xl);padding:var(--s-6);position:relative;transition:transform var(--t-base),box-shadow var(--t-base)}@media (min-width:768px){.service-card{padding:var(--s-8)}}.service-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}.service-card.coral{border-color:var(--coral)}.service-card h3{font-family:var(--font-display);font-weight:600;font-size:1.625rem;color:var(--lavender);margin-bottom:var(--s-3)}.service-card.coral h3{color:var(--coral-dark)}.service-card p{margin-bottom:var(--s-3);color:var(--navy)}.service-card .price{font-family:var(--font-display);font-weight:600;font-size:1.5rem;color:var(--navy);margin:var(--s-4) 0 var(--s-2)}.service-card .price-note{font-size:.875rem;color:var(--teal);font-style:italic;margin-bottom:var(--s-5)}.service-card .btn{width:100%;justify-content:center}@media (min-width:768px){.service-card .btn{width:auto}}.testimonial-card{background:var(--white);border-radius:var(--r-lg);padding:var(--s-6);border:1px solid var(--border);transition:transform var(--t-base),box-shadow var(--t-base)}.testimonial-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}.testimonial-card blockquote{font-family:var(--font-body);font-weight:400;font-size:1rem;line-height:1.65;color:var(--navy);margin-bottom:var(--s-4)}.testimonial-card blockquote::before{content:'"';font-family:var(--font-display);font-size:2.5rem;line-height:0;color:var(--lavender);vertical-align:-.4em;margin-right:4px;opacity:.6}.testimonial-card .name{font-family:var(--font-body);font-weight:600;font-size:.9375rem;color:var(--lavender)}.testimonial-card.coral .name{color:var(--coral-dark)}.testimonial-card.teal .name{color:var(--teal)}.testimonial-grid{display:grid;gap:var(--s-5);grid-template-columns:1fr}@media (min-width:768px){.testimonial-grid{grid-template-columns:repeat(2,1fr)}}@media (min-width:1100px){.testimonial-grid{grid-template-columns:repeat(3,1fr)}}.testimonial-featured{background:var(--white);border-radius:var(--r-xl);padding:var(--s-8) var(--s-6);border:1px solid var(--border);border-left:4px solid var(--lavender);max-width:720px;margin:0 auto}@media (min-width:768px){.testimonial-featured{padding:var(--s-10)}}.testimonial-featured blockquote{font-family:var(--font-body);font-size:1.125rem;line-height:1.7;color:var(--navy);margin-bottom:var(--s-5)}.testimonial-featured blockquote::before{content:'"';font-family:var(--font-display);font-size:4rem;line-height:0;color:var(--lavender);vertical-align:-.5em;margin-right:6px;opacity:.5}.testimonial-featured .name{font-family:var(--font-body);font-weight:600;font-size:1rem;color:var(--lavender)}.band{background:var(--lavender);color:var(--white);padding:var(--s-8) var(--s-5);text-align:center;position:relative;overflow:hidden}@media (min-width:768px){.band{padding:var(--s-10) var(--s-5)}}.band-text{font-family:var(--font-display);font-weight:600;font-size:clamp(1.75rem, 4vw, 2.75rem);line-height:1.15;max-width:720px;margin:0 auto}.band-text em{font-style:italic;font-weight:600}.mini-intro-grid{display:grid;gap:var(--s-6);align-items:center;grid-template-columns:1fr;max-width:800px;margin:0 auto}@media (min-width:768px){.mini-intro-grid{grid-template-columns:200px 1fr;gap:var(--s-8)}}.mini-intro-img img{width:100%;max-width:200px;border-radius:50%;aspect-ratio:1/1;object-fit:cover;margin:0 auto;display:block;box-shadow:var(--shadow-sm)}.mini-intro h2{font-family:var(--font-display);font-weight:600;font-size:1.75rem;line-height:1.2;color:var(--navy);margin-bottom:var(--s-3)}.posts-grid{display:grid;gap:var(--s-5);grid-template-columns:1fr}@media (min-width:768px){.posts-grid{grid-template-columns:repeat(3,1fr)}}.post-card{background:var(--white);border-radius:var(--r-lg);padding:var(--s-5);border:1px solid var(--border);text-decoration:none;color:inherit;transition:transform var(--t-base),box-shadow var(--t-base);display:block}.post-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);color:inherit}.post-card .cat{font-family:var(--font-body);font-size:.75rem;font-weight:600;text-transform:uppercase;letter-spacing:.12em;color:var(--coral-dark);margin-bottom:var(--s-3)}.post-card h3{font-family:var(--font-display);font-weight:500;font-size:1.25rem;line-height:1.3;color:var(--navy);margin-bottom:var(--s-3)}.post-card .read{font-family:var(--font-body);font-size:.875rem;font-weight:600;color:var(--lavender)}.cta-band{background:linear-gradient(135deg,var(--lavender) 0%,#C49DFF 50%,var(--rosa) 100%);color:var(--white);padding:var(--s-8) var(--s-5);text-align:center;border-radius:0}@media (min-width:768px){.cta-band{padding:var(--s-10) var(--s-5)}}.cta-band .eyebrow-text{font-family:var(--font-body);font-style:italic;font-size:1rem;color:rgb(255 255 255 / .9);margin-bottom:var(--s-3)}.cta-band h2{font-family:var(--font-display);font-weight:600;font-size:clamp(2rem, 4vw, 2.75rem);line-height:1.15;color:var(--white);margin-bottom:var(--s-3)}.cta-band h2 em{font-style:italic}.cta-band p{color:rgb(255 255 255 / .9);margin-bottom:var(--s-5);max-width:540px;margin-left:auto;margin-right:auto}.cta-band .btn-primary{background:var(--white);color:var(--lavender)}.cta-band .btn-primary:hover{background:var(--cream);color:var(--lavender-dark)}.cta-band .micro{font-size:.875rem;color:rgb(255 255 255 / .85);margin-top:var(--s-4);font-style:italic}.site-footer{background:var(--navy);color:var(--cream);padding:var(--s-12) var(--s-5) var(--s-5)}.site-footer-inner{max-width:var(--container-wide);margin:0 auto}.footer-cols{display:grid;gap:var(--s-8);grid-template-columns:1fr;margin-bottom:var(--s-10)}@media (min-width:768px){.footer-cols{grid-template-columns:1.4fr 1fr 1fr}}.footer-cols h4{font-family:var(--font-display);font-weight:500;font-size:1rem;color:var(--coral);margin-bottom:var(--s-4)}.footer-cols p,.footer-cols a{display:block;font-family:var(--font-body);font-size:.9375rem;color:var(--cream);text-decoration:none;margin-bottom:var(--s-2);opacity:.85;transition:opacity var(--t-fast),color var(--t-fast)}.footer-cols a:hover{opacity:1;color:var(--coral)}.footer-cols .tagline{opacity:.85;line-height:1.5;max-width:280px}.footer-cols .footer-cta{display:inline-block;margin-top:var(--s-3);background:var(--lavender);color:var(--white);padding:10px 20px;border-radius:var(--r-md);font-weight:600;font-size:.875rem;opacity:1}.footer-cols .footer-cta:hover{background:var(--lavender-dark);color:var(--white);opacity:1}.footer-bottom{border-top:1px solid rgb(255 243 239 / .15);padding-top:var(--s-5);font-size:.8125rem;opacity:.6;text-align:center}.eyebrow-block{text-align:center;margin-bottom:var(--s-3)}.sales-hero{padding:var(--s-8) 0 var(--s-4);text-align:center}@media (min-width:768px){.sales-hero{padding:var(--s-10) 0 var(--s-5)}}.sales-hero+.section{padding-top:var(--s-4)}@media (min-width:768px){.sales-hero+.section{padding-top:var(--s-6)}}.sales-hero h1{font-family:var(--font-display);font-weight:600;font-size:clamp(2.5rem, 6vw, 4rem);line-height:1.1;color:var(--navy);margin-bottom:var(--s-4)}.sales-hero .lead{max-width:640px;margin:0 auto var(--s-6)}.sales-hero .micro{font-size:.875rem;color:var(--ink-soft);font-style:italic;margin-top:var(--s-3)}.bullet-list{list-style:none;display:flex;flex-direction:column;gap:var(--s-3);margin:var(--s-5) 0}.bullet-list li{position:relative;padding-left:var(--s-6);font-size:1.0625rem;line-height:1.6}.bullet-list li::before{content:'';position:absolute;left:0;top:10px;width:8px;height:8px;border-radius:50%;background:var(--lavender)}.callout-quote{background:var(--cream);border-left:4px solid var(--lavender);padding:var(--s-6);margin:var(--s-8) 0;border-radius:0 var(--r-md) var(--r-md) 0}.callout-quote p{font-family:var(--font-display);font-weight:500;font-style:italic;font-size:1.375rem;line-height:1.45;color:var(--lavender)}.stage-grid{display:grid;gap:var(--s-5);grid-template-columns:1fr;margin-top:var(--s-6)}@media (min-width:880px){.stage-grid{grid-template-columns:repeat(3,1fr)}}.stage-card{background:var(--white);border-radius:var(--r-lg);padding:var(--s-6);border-top:4px solid var(--lavender);box-shadow:var(--shadow-sm)}.stage-card.coral{border-color:var(--coral)}.stage-card.teal{border-color:var(--teal)}.stage-card .stage-num{font-family:var(--font-display);font-weight:600;font-size:.875rem;text-transform:uppercase;letter-spacing:.12em;color:var(--lavender);margin-bottom:var(--s-3)}.stage-card.coral .stage-num{color:var(--coral-dark)}.stage-card.teal .stage-num{color:var(--teal)}.stage-card h3{font-family:var(--font-display);font-weight:500;font-size:1.25rem;color:var(--navy);margin-bottom:var(--s-3)}.stage-card p{font-size:.9375rem;color:var(--ink-soft)}.is-isnt-grid{display:grid;gap:var(--s-5);grid-template-columns:1fr;margin-top:var(--s-6)}@media (min-width:768px){.is-isnt-grid{grid-template-columns:1fr 1fr}}.is-isnt-card{background:var(--cream);padding:var(--s-6);border-radius:var(--r-lg);border:1.5px solid var(--teal)}.is-isnt-card.no{border-color:var(--coral)}.is-isnt-card h3{font-family:var(--font-display);font-weight:600;font-size:1.25rem;color:var(--teal);margin-bottom:var(--s-4)}.is-isnt-card.no h3{color:var(--coral-dark)}.is-isnt-card ul{list-style:none}.is-isnt-card li{padding:var(--s-2) 0;border-bottom:1px dashed rgb(62 123 141 / .2);font-size:.9375rem}.is-isnt-card.no li{border-bottom-color:rgb(240 143 119 / .25)}.is-isnt-card li:last-child{border-bottom:none}.price-block{background:linear-gradient(135deg,var(--lavender) 0%,#C49DFF 50%,var(--rosa) 100%);color:var(--white);padding:var(--s-12) var(--s-5);border-radius:var(--r-xl);text-align:center;margin:var(--s-6) 0}.price-block .price{font-family:var(--font-display);font-weight:600;font-size:clamp(3rem, 8vw, 5rem);line-height:1;margin-bottom:var(--s-3)}.price-block .includes{font-size:1rem;margin-bottom:var(--s-5);opacity:.95}.price-block .discount{font-size:.9375rem;opacity:.9;font-style:italic;max-width:480px;margin:0 auto}.faq-list{max-width:720px;margin:0 auto}.faq-item{border-bottom:1px solid var(--border)}.faq-question{width:100%;display:flex;justify-content:space-between;align-items:center;gap:var(--s-4);padding:var(--s-5) 0;background:none;border:none;cursor:pointer;font-family:var(--font-display);font-weight:500;font-size:1.125rem;color:var(--navy);text-align:left;transition:color var(--t-fast)}@media (min-width:768px){.faq-question{font-size:1.25rem}}.faq-question:hover{color:var(--lavender)}.faq-icon{display:inline-flex;align-items:center;justify-content:center;width:28px;height:28px;font-size:1.5rem;font-weight:300;color:var(--lavender);transition:transform var(--t-base);flex-shrink:0}.faq-item.open .faq-icon{transform:rotate(45deg)}.faq-answer{max-height:0;overflow:hidden;transition:max-height var(--t-slow),padding var(--t-base)}.faq-item.open .faq-answer{max-height:800px;padding-bottom:var(--s-5)}.faq-answer p{font-family:var(--font-body);font-size:1rem;line-height:1.65;color:var(--ink-soft)}.next-step{background:var(--cream);border:1px solid var(--border);border-radius:var(--r-lg);padding:var(--s-6);margin:var(--s-10) 0 var(--s-6)}@media (min-width:768px){.next-step{padding:var(--s-8)}}.next-step h3{font-family:var(--font-display);font-weight:500;font-size:1.375rem;color:var(--coral-dark);margin-bottom:var(--s-3)}.next-step p{color:var(--navy);margin-bottom:var(--s-4)}.next-step ul{list-style:none;margin-bottom:var(--s-4)}.next-step ul li{padding:var(--s-1) 0 var(--s-1) var(--s-5);position:relative;font-size:.9375rem}.next-step ul li::before{content:'✦';position:absolute;left:0;top:var(--s-1);color:var(--coral);font-size:.875rem}.next-step .link{font-family:var(--font-body);font-weight:600;color:var(--coral-dark)}.mt-0{margin-top:0}.mt-3{margin-top:var(--s-3)}.mt-5{margin-top:var(--s-5)}.mt-8{margin-top:var(--s-8)}.mb-3{margin-bottom:var(--s-3)}.mb-5{margin-bottom:var(--s-5)}.mb-8{margin-bottom:var(--s-8)}.text-lavender{color:var(--lavender)}.text-coral{color:var(--coral-dark)}.text-teal{color:var(--teal)}.bg-cream{background:var(--cream)}.bg-white{background:var(--white)}.divider{height:1px;background:var(--border);margin:var(--s-12) 0;border:none}@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:0.01ms!important;transition-duration:0.01ms!important}}